Content Marketing Blog

Posts Tagged: Resources

Engaging with Developer Communities: 4 Key Considerations for Sharing Technical Content

Building meaningful connections within a developer community is about more than sharing technical know-how. It’s about engaging with a genuine spirit, understanding the challenges that your audience faces, and showing up as your authentic self. When you approach community engagement with enthusiasm, curiosity, and kindness, it can ignite genuine and lasting curiosity in your technology […]

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How to Develop Thoughtful Interview Questions for Subject Matter Experts (SMEs)

At Sunshine Content Marketing, we believe the best content comes from the expertise within your company. The key to unlocking that knowledge lies in asking the right questions. Whether you’re talking to developers, DevOps engineers, or other technical team members, the questions you ask should spark insights, uncover stories, and bring valuable experiences to the […]

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Resources: How to teach technical skills

I’ve spent 12 years teaching technical practitioners (subject matter experts), like developers and engineers, how to teach technical skills. We do this through writing, mainly, but there are many ways to share. Regardless of the method, one thing that often comes up is a little fear. Sometimes the person isn’t a confident writer or a […]

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List of favorite resources for editors, and my writing from 2012-2022

In 2012, something magical happened. (And this is how I came to write a list of resources for editors.) I had been writing a blog about life in downtown Raleigh, which was suddenly booming, and a stranger reached out. He wanted to know if I was interested in copy editing for a budding publication shepherded […]

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How to create compelling content at your company

A big part of running a successful marketing program at a startup is asking the subject matter experts at the company, from leadership to technical practitioners, to create compelling content. Here are the pros and cons to this task. Pros: Cons: With the right combination of attitude and skill, the cons can be overcome, and […]

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