At Sunshine Content Marketing, we believe the best content comes from the expertise within your company. The key to unlocking that knowledge lies in asking the right questions. Whether you’re talking to developers, DevOps engineers, or other technical team members, the questions you ask should spark insights, uncover stories, and bring valuable experiences to the […]
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I’ve spent 12 years teaching technical practitioners (subject matter experts), like developers and engineers, how to teach technical skills. We do this through writing, mainly, but there are many ways to share. Regardless of the method, one thing that often comes up is a little fear. Sometimes the person isn’t a confident writer or a […]
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In 2012, something magical happened. (And this is how I came to write a list of resources for editors.) I had been writing a blog about life in downtown Raleigh, which was suddenly booming, and a stranger reached out. He wanted to know if I was interested in copy editing for a budding publication shepherded […]
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A big part of running a successful marketing program at a startup is asking the subject matter experts at the company, from leadership to technical practitioners, to create compelling content. Here are the pros and cons to this task. Pros: Cons: With the right combination of attitude and skill, the cons can be overcome, and […]
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