Content Marketing Blog

List of favorite resources for editors, and my writing from 2012-2022

In 2012, something magical happened. (And this is how I came to write a list of resources for editors.) I had been writing a blog about life in downtown Raleigh, which was suddenly booming, and a stranger reached out. He wanted to know if I was interested in copy editing for a budding publication shepherded […]

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The meaning of “open source newbie” and my 12-year journey

When I entered the open source community 12 years ago, I was an open source newbie. I didn’t know the meaning of open source software. I had to Google the definition when I was offered a copy editing role on the Opensource.com team at Red Hat.  It sounded pretty cool, and even though I didn’t […]

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How to find more joy at work: 4 of my favorite ways

America is going through something. It’s big and pretty ugly. Yet, we hope the result will be better work practices and culture on the other side… and ultimately lead us to how to find more joy at work. As a result of my work experience from 2012-2023, including wonderful and challenging managers, interviews, and schedules… […]

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How to create technical content with subject matter experts

I work with the subject matter experts to create high-quality, technical content. By leveraging specialized knowledge and keywords to educate and gain the trust of existing and potential customers, you can create compelling content that becomes a powerhouse for your business. In my consulting business, we start with a diagnosis: a clear definition of the […]

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How to create compelling content at your company

A big part of running a successful marketing program at a startup is asking the subject matter experts at the company, from leadership to technical practitioners, to create compelling content. Here are the pros and cons to this task. Pros: Cons: With the right combination of attitude and skill, the cons can be overcome, and […]

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