In today’s crowded digital space, simply publishing a blog post isn’t enough. To establish your company as a trusted industry authority, you need a well-rounded content strategy that resonates with your audience. At Sunshine Content Marketing, we believe in nurturing authentic voices from within your company, especially by empowering subject matter experts (SMEs) to share […]
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At Sunshine Content Marketing, we believe the best content comes from the expertise within your company. The key to unlocking that knowledge lies in asking the right questions. Whether you’re talking to developers, DevOps engineers, or other technical team members, the questions you ask should spark insights, uncover stories, and bring valuable experiences to the […]
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Running a marketing team and asking it to create compelling content takes a willingness to work with the subject matter experts in your company. And, it’s all a bit muddy if we aren’t all approaching “the table” with those intentions. It becomes really hard to get things done and drive business forward. So, how do we […]
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I’ve spent 12 years teaching technical practitioners (subject matter experts), like developers and engineers, how to teach technical skills. We do this through writing, mainly, but there are many ways to share. Regardless of the method, one thing that often comes up is a little fear. Sometimes the person isn’t a confident writer or a […]
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In 2012, something magical happened. (And this is how I came to write a list of resources for editors.) I had been writing a blog about life in downtown Raleigh, which was suddenly booming, and a stranger reached out. He wanted to know if I was interested in copy editing for a budding publication shepherded […]
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