At Sunshine Content Marketing, Jen specializes in creating demand-generation content that fosters connection, growth, and authenticity. Her work focuses on empowering companies to tell their stories through the voices of the experts.
By turning internal subject matter expertise into compelling content, Jen reaches developer-focused audiences who crave genuine, insightful information.
Trusted by Industry Leaders
Our clients span tech giants, open-source organizations, and high-growth startups, all looking to elevate their brand with thoughtful, strategic content. Here’s what they have to say about working with Jen:
Her understanding of the tech audience, paired with a keen editorial and social mind, has been an invaluable addition to our team at Docker.
Gineen Finch
Docker
In just a few months, we launched a new website with clear messaging around security in the Cloud, beautiful design, and a 50% increase in traffic.
Nick Vidal
OSI
Jen is a visionary with follow-through... She set up an unmatched workflow to ensure that each article and author would receive the utmost care.
Lauren Pritchett
RedHat
Content for Technical Audiences
Observability and Code Review: Developer tooling
Editing and demand gen content strategy with DevRel Garrett Hamelin for AppMap on Dev.to (between May and August 2023).
Community and advisor interviews for AppMap, like this one.
Confidential Computing: Security software
Editing and demand gen content strategy for all authors of the Profian blog.
Writing and editing for all white papers for Profian.
Open Source and Community
My writing and editing on Dev.to.
My writing on Opensource.com in addition to deep editing and mentoring of engineer contributors from 2012-2022.
Product Marketing for Tech Companies
Docker, Inc
Jen collaborated with Docker to develop social media content to drive demand and awareness for the CRAFTED. podcast, amplifying across LinkedIn, X, YouTube, Facebook, and Instagram. Through thoughtful content curation and creative strategy, including copy and video clip selection, Jen helped grow Docker’s social presence while maintaining an authentic voice that resonates with the tech community.
See social posts with video (June – September 2024): YouTube, LinkedIn, Instagram, Facebook, X
Currently, Jen is the social lead for all organic Docker social for their technical and decision-maker audiences. Since her start, the priority social channel (LinkedIn) has seen a 6.9% increase in impressions, a 44% increase in reactions, a 93% increase in comments, and a 31% increase in reposts.
Praise for Jen’s work: “Thank you, Jen. I have to say that posting on social is the best experience it’s been in the past 2 years.”
OpenProject
Jen partnered with OpenProject (January to December 2024) to craft content and social narratives that highlight customer stories, company culture, and product features. Through interviews with customers and employees, Jen contributed to a rich content library that positions OpenProject as a leader in its space while driving engagement across multiple platforms, including LinkedIn, Reddit, and Mastodon.
Case studies: Open Source Initiative, Union Community Care, Temple University
Employee interviews for company culture initiative: HR team, Creative Director, Customer Success, Chief Marketing Officer, Senior Software Engineer, Senior Software Fullstack Engineer, Senior Site Reliability and Operations Engineer, Chief Operating Officer
Alternatives pages: JIRA blog post, Airtable, ClickUp, Float, Microsoft Planner, Worklenz, Wekan
Kusari
Jen interviewed an important customer and crafted the company’s first case study: Staying safe with open source GUAC
Developer Marketing Work Experience
Prior to consulting, Jen worked at Red Hat (10 years), Profian, and AppMap.
2012-2022
As the editorial and community manager for Opensource.com, Jen orchestrated the publishing of technical content from engineers working on RHEL and OpenShift at Red Hat to programmers from all over the world using programming languages (Python was a fav) of all kinds and technology of all kinds (Raspberry Pis and Linux were a fav) to help developers deliver at work and play at home.
2022-2023
As Head of Marketing for two seed-stage startups, Jen improved developer discovery and implementation of AppMap (a code review dev tool) and enabled sales and founder discussions of Profian Assure (zero trust security software).
At AppMap, Jen drove content strategy and execution in partnership with Devl Rel staff, which led to a 13% MoM increase of stalled user downloads. Jen created customer success-facing documentation and collaborated on the team’s GitHub 2023 strategy.
See: Editing and demand gen content strategy with DevRel staff for AppMap on Dev.to (between May and August 2023).
See: Community and advisor interviews for AppMap, like this one.
At Profian, Jen led a website redesign that drove 50% more traffic to our product web pages. Sales and founder asset creation for funding and customer meetings.
See: Product landing pages for Profian Assure and Confidential Computing.
See: Editing and content strategy for all authors of the Profian blog and for all white papers for Profian.