With 14 years of experience, Jen specializes in raising awareness and driving leads through organic content and long-tail SEO via blogs, social, and more.
Her skills include:
- creating and implementing content strategies, including community-driven content
- crafting social and product messaging
- crafting case studies, blogs, white papers, thought leadership, and more
- collaborating with cross-functional teams, including executives and technical practitioners
Through her years of experience in tech, Jen has a deep understanding of these topics:
- AI technology
- developer tools and adoption
- consumer tools and adoption
- product marketing, product-market fit, and PLG
- customer experience and retention
- and much more, just ask!
Jen has a BA in Communications and a minor in Spanish from NC State University (class of 2006). After a year in PR, Jen pivoted to healthcare, completing the prerequisites for the nursing program at UNC Chapel Hill. Yet, her love for writing pulled her back and ultimately set her on a path to a rewarding career in tech marketing.
Trusted by Industry Leaders
Her understanding of the tech audience, paired with a keen editorial and social mind, has been an invaluable addition to our team at Docker.
Gineen Finch
Docker
In just a few months, we launched a new website with clear messaging around security in the Cloud, beautiful design, and a 50% increase in traffic.
Nick Vidal
OSI
Jen is a visionary with follow-through... She set up an unmatched workflow to ensure that each article and author would receive the utmost care.
Lauren Pritchett
RedHat
Strategic Content Initiatives
Developer Tooling: Observability and Code Review
Jen implemented a demand-focused content strategy for AppMap, targeting user acquisition. Collaborating closely with Developer Relations, she contributed to community and advisor interviews, enhancing engagement within the developer community.
Security Software: Confidential Computing
For Profian, Jen developed sales enablement materials, including one-sheets and white papers, to support pipeline progression and customer acquisition. These materials were published on the Profian blog, contributing to increased brand visibility.
Open Source and Community Engagement
Jen has a rich history of writing and editing on platforms like Dev.to and Opensource.com.
From 2012 to 2022, she created the editorial program for publishing content for engineers, fostering a culture of knowledge sharing and community engagement.
Consulting Engagements
Docker, Inc
2024: Jen collaborated with Docker to develop social media content strategies aimed at driving demand and awareness for the CRAFTED. podcast. Her efforts spanned platforms such as LinkedIn, X, YouTube, Facebook, and Instagram. Through thoughtful content curation and creative strategy, including copy and video clip selection, she enhanced Docker’s social presence while maintaining an authentic voice that resonates with the tech community.
>> Social posts (June – September 2024): YouTube, LinkedIn, Instagram, Facebook, X
2025: Jen is currently the social lead for all organic social. Topics of focus right now are promoting the Docker engineering team’s AI experiments and agents, promoting the Docker executive team and thought leadership, and promoting key features from the product marketing team.
Since her involvement, she helped the company launch its BlueSky account, and Docker’s priority social channel (LinkedIn) experienced a 6.9% increase in impressions, a 44% increase in reactions, a 93% increase in comments, and a 31% increase in reposts.
>> Docker LinkedIn, Facebook, X, and Bluesky accounts.
OpenProject
Partnering with OpenProject from January to December 2024, Jen crafted content and social narratives highlighting customer stories, company culture, and product features. Through interviews with customers and employees, she contributed to a rich content library that positions OpenProject as a leader in its space, driving engagement across platforms like LinkedIn, Reddit, and Mastodon.
>> Case studies: Open Source Initiative, Union Community Care, Temple University
>> Employee interviews for company culture initiative: HR team, Creative Director, Customer Success, Chief Marketing Officer, Senior Software Engineer, Senior Software Fullstack Engineer, Senior Site Reliability and Operations Engineer, Chief Operating Officer
>> Alternatives pages: JIRA blog post, Airtable, ClickUp, Float, Microsoft Planner, Worklenz, Wekan
Kusari
Jen conducted customer interviews and crafted Kusari’s inaugural case study, “Staying safe with open source GUAC,” showcasing her ability to translate customer experiences into compelling narratives.
Professional Background
Before her consulting career, Jen held pivotal roles at Red Hat, Profian, and AppMap:
Red Hat (2012-2022)
As the editorial and community manager for Opensource.com, Jen managed a highly effective team that generated over 1400 articles, ebooks, cheat sheets, and whitepapers published with a total audience of 23 million unique visitors. Jen orchestrated the publication of technical content from engineers and programmers worldwide, covering diverse topics like programming languages (with a focus on Python) and technologies such as Linux.
AppMap (2023-2024)
Serving as Head of Marketing, Jen improved developer discovery and implementation of AppMap, a code review development tool. She developed multi-channel content assets supporting product-led growth and user activation, and managed event strategy for GitHub Universe 2023, integrating brand awareness and lead-generation objectives.
Profian (2022-2023)
As Head of Marketing, Jen led a website redesign and increased website traffic by 50% through optimization and demand-focused content refresh. She created sales enablement materials to support pipeline progression and customer acquisition, and oversaw community engagement strategy for the Enarx open source project, driving brand awareness and product interest.
For more on what led Jen to a career in content marketing, read her story here.